2019 - 2020
BBVA Compass
UX Designer
Designed a digital banking native Mobile App and internal tools
Hey there, I'm
Megan Hegg
Senior Product Designer
Strategy-Driven | Systems Thinker | Innovation Leader
I solve complex problems at the intersection of user needs, business goals, and technical constraints, leading product vision for platforms serving 15,000+ associates and millions of customers.
BACKGROUND
About Me
8+ years designing products across retail, events, and fintech. When I'm not working… I'm still working (on side projects) including 3D modeling in Blender, experimenting with tooling & AI, or painting punny pet portraits for my Etsy Shop: Fresh Egg Designs.
2021 - 2023
Leap Technology
UX Designer
Drove UX transformation for event management platforms serving NFL, Disney, and enterprise clients
2023 - Present
DICK'S Sporting Goods
Senior Product Designer
Leading product strategy for footwear platforms, design systems, and innovation pipeline
WHAT I LEAD
Current Strategic Focus
SPORT INNOVATION
Golf Performance Optimization
Spearheading a first of its kind, Golf Performance program using body motion capture and ground force data to create the most robust data pipeline in sport.
- Supporting Vendor Partnerships
- Leading design for 2 React Web & PWA applications
- Initial Pilot testing in 6 stores
PLATFORM STRATEGY
Data & Insights Platforms
Leading the modernization of our patented footwear ecosystem & sales-and-service software, balancing technical debt reduction with new capabilities to drive conversion.
- 850+ stores | 15K associates
- 2M+ annual transactions
- Record-breaking sales performance
CROSS-TEAM INFRASTRUCTURE
Design Systems & Infrastructure
Scaling design consistency and velocity across 9 autonomous product teams through governance, education, and systematic thinking.
- 25% adoption increase (FY'24)
- 40% reduction in component redundancy
- Establishing scalable patterns utilizing semantic theming
Measurable Impact
0+
Store Associates using platforms I design daily
0
Patent application submitted for retail innovation
0+
Product teams using components & patterns I built
0%
Increase in Design System adoption (FY'24)
0%
Reduction in development redundancy
$0M+
Annual transactions through platforms I lead
HOW I WORK
Featured Case Studies
Deep-dives into strategic product challenges and how I approach solving them.
Sales & Service
Clientelling App
Modernized a legacy application to better support customer relations when shopping for sporting goods. Provided rich product context & framed decision making, dramatically improving training and adoption.
Impact: +32% DAU | -125% load speeds | Power user satisfaction
See case study
Patented Mobile Innovation
Footwear Request App
Drove record-breaking sales through mobile-first shopping experience that reimagined how associates serve customers.
Impact: 43% volume increase | 28% conversion lift | Patent granted
See case study
Enterprise Platform Transformation
Live Event Technology
Transformed complex workflow tool through chunking and progressive disclosure, dramatically improving training and adoption.
Impact: Reduced support tickets | Increased feature adoption | Positive client feedback
See case studyMY APPROACH
How I Think about Product Strategy
The best product development happens at the intersection of three forces
Human Needs
Deep research to understand real problems, not assumed ones. I spend time in context—whether that's retail floors or user interviews—to uncover the friction that matters.
Business Impact
Design decisions should move business metrics. I partner closely with product and leadership to ensure every initiative ladders up to strategic goals.
Systems Thinking
Individual features are tactics. I focus on building platforms, patterns, and infrastructure that compound over time and scale across teams.
REACHING OUT
Let's Talk Product Strategy
Whether you're hiring, looking to collaborate, or just want to nerd out about design systems and retail innovation, I'd love to connect!
Currently open to: Staff+ Product Design roles | Design Leadership opportunities